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Since 1984, Forbes has been one of the most active full service research agencies serving clients in the Asia Pacific markets, providing a comprehensive range of market research services. 

Corporate Philosophy

We believe research makes a difference in decision making. Good research reduces the risk of management decisions and increases the chances of success. Timely feedback from the market often eliminates nasty surprises. It is our role to support our clients with critical information that will impact their decision on whether to launch new products or invest in new facilities, etc. 

Geographical Coverage

We conduct market research in all Asian countries with a strong focus on the high growth developing economies where business opportunities are growing in leaps and bounds. We have conducted research in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Brunei, Philippines, Vietnam, Taiwan and Korea.

Our People

Among our professional and technical staff, we have researchers and consultants trained in Consumer Research, Marketing, Psychology, Sociology, Survey research and Statistics.

Our Consultants
Our research directors have been in the profession for more than three decades. Their broad experience cuts across industry, research type and technique utilisation.


  Chan Wai Ming

   Name: Dr. Chan Wai Ming

   Position: Research Director

   Ph.D (S.Aust), MBA (W. Ont), BSc Hons (NUS), MBCS, MSCS.
   Chartered IT Professional (CITP, UK).
   Member Singapore Institute of Directors (SID).
   Raffles Institution (1968-1973).

Experience : Wai Ming has more than 30 years of experience in the areas of survey research and marketing consultancy.

Wai Ming's personal research interest is in the area of  Customer satisfaction, Employee/organisational climate satisfaction, Brand/product image positioning, Market sizing, segmentation and needs identification, and SWOT analysis.

He was seconded from Mindef to the Research and Statistics Unit of Ministry of National Development from 1974 to 1976 performing a full range of research functions.

Besides research exposure, Wai Ming is also interested in computer and networks. He is a Chartered Information System Analyst and a member of the British Computer Society. He is instrumental in introducing new technologies into surveys.

Wai Ming used to lecture at the TDB Export Institute ‑ Neils Brocks International Business School on market research, he was also an MBA course supervisor with SIM, PhD assessor with UniSA and University of Camberra and spent a period of time as part-time lecturer and tutor at NUS.

Publications: Wai Ming's has written articles in the Business Times, Straits Times, Directions magazine, Australian Alumni magazine, Her World magazine, Association of Management Consultants and Singapore Institute of Building magazine on business management, entrepreneurship, market research and information technology.

Countries worked: He has done research and consultancy projects in Singapore, Malaysia, Thailand, Indonesia, Brunei, Vietnam, Hong Kong, China, India, Australia, Canada, and USA.

Awards: NUS overall top student Awarded Hou Ke Hua scholarship; Business Times / DHL businessman of the year essay contest first prize winner

Presentations: Wai Ming has made personal presentations of research results to The Honourable The Chief Justice Yong Pung How, PM Lee Hsien Loong, Rear Admiral 
Teo Chee Hean, Minister Wong Kan Seng, BG George Yeo,  Minister Yeo Cheow Tong, Prof. Jayakumar, and Permanent Secretaries of various Ministries.  

  Gwendy Khaw Siew Heok

   Name: Ms Gwendy Khaw Siew Heok

   Position: Field Director

   M Inst M (UK) AICSA (UK) Chartered secretary & administrator

Gwendy has more than 30 years of experience in survey research, she was with the Ministry of National Development, Straits Times Research and Information and subsequently was field manager of a research company prior to joining Forbes.

Gwendy is experienced in managing large-scale house-to-house and telephone surveys, as well as central location surveys of consumer products including conducting taste and packaging tests.

She is instrumental in drawing up standard procedures for quality assurance and control, telephone callbacks,  editing, coding and data cleaning.

Gwendy administers and updates our sampling frame which is a Household frame comprising some 900,000 households. She also perform sample extraction, quota controls, and designs sampling methodologies.


Infrastructure and Equipment

Fully equipped Focus Group Facilities including discussion room, observation room with one-way mirror, digital audio and video recording, and closed circuit TV.

Forbes has multiple servers networked to deliver SPSS analysis and internet based solutions to support CAPI surveys. We have CATI stations to run national telephone interviews.

Keypunching of data from questionnaires are things of the past. In Forbes, we use industrial high volume scanner coupled with TELEform, a form processing software to read markings and handwriting on hardcopy questionnaires directly into SPSS formatted files.


We have internet based mobile data gathering solutions on Tablet and laptops can be used as direct data capture devices.

As one of the earliest providers of online internet-based surveys, they are increasing becoming a larger and larger percentage of our surveys. Clients who have used our internet surveys include: Prime Ministerís Office, MOF, AGC, MOE, MOM, The State Courts and many others.


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