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Visit our online surveys
at www.research.com.sg
Please follow this link to
the new site!   Online Survey
 
 
 
Articles written on Marketing Research: All the Do and Don't
 

Marketing Research: The Competitive Edge in an Information Age
 

Getting the Facts & Figures for Marketing Solutions
 

Getting to know Your Customer Better with Focus Group Discussions
 

Getting the Best from Your Marketing Research Agency
 
 

Forbes provides the following market research services designed to gather crucial information about your customers, your competitors and the business environment under which your company operates:-

Marketing Research

  • Market Segmentation Studies, Marketing Strategy Evaluation and Formulation, Industry Sector Studies
  • Product Testing - Taste Test, Packaging Test, Pre Launch Baseline Study, Post Launch Evaluation
  • Pricing Research - Price Elasticity Studies, Price setting, Consumer Decision Analysis, Closeness of Substitution-Supply and Demand Analysis
  • Distribution Channel Evaluation - Effectiveness, Channel Conflicts, Penetration and Coverage. Channel Margins, "Push" vs "Pull" Strategy Evaluations.

Advertising and Media Research

  • Advertising Pre and Post Testing
  • Evaluation of Print Media
  • Campaign Tracking
  • Advertising Effectiveness Measurement
  • Brand Awareness, Image Positioning and Market Share

Corporate Research Services

  • Corporate Image and Consumer Satisfaction Benchmarking and Tracking Studies
  • Salary and Compensation Surveys

INDUSTRY FOCUS

Through years of experience, we have gained specific knowledge in the following industries:-

  • Computer
  • Telecommunications
  • Finance and Banking
  • Leisure and Entertainment
  • Professional and Technical Services
  • Government and Social Research
  • Health
  • Education
  • Natural Resource Mining and Quarrying
  • Industrial Raw Material and Equipment
  • Food Services and Franchises
  • Fast Food
  • Consumer Products - Luxury Goods
  • Consumer Products - Durable Goods
  • Consumer Products - Household Goods
  • Consumer Products - Personal Care


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